“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Sponsor development
Set & Achieve Your Sponsorship Goals
It’s January, and one thing is certain. Your emails and social feeds are filled with information and suggestions regarding goals.It’s a new year, and it’s only natural to think about your hopes and plans for the year. We do it every year in the chamber world. Budgets are planned. Strategic...
TRC Talks: MADE Magazine – An Innovative Approach to Workforce Development
“We can’t think of 2021 without thinking of workforce shortages and workforce development initiatives that we need,” said Jason E. Ebey, IOM, CEO and Principal Consultant of YGM Total Resource Campaigns. Lindsay Keisler, IOM, CCEC, President and CEO of Catawba Co. Chamber in North Carolina says workforce development is at...
How Sweet Are Your Sponsorships?
As soon as October hits our calendars, it seems like everyone begins the discussions of pumpkin spice and sweaters. While the season of changing colors is my favorite time of year, thoughts of falling leaves and crackling fires quickly fade to the sound of four children begging for new costumes...
Psychology Drives Sponsorships
How you think about your chamber member businesses and their life cycles can make a difference in their responses to you when you speak with them about sponsorships. It is vital that you understand a bit of psychology and their needs before you speak with them about how sponsorships with...
Sponsorship Successes Celebrated
Chamber professionals are known for adhering to a strict “R&D” operating procedure. If you don’t know R&D, you are either outside of the chamber world or brand new. “Rip Off & Duplicate” is one of the best ways to gather new sponsorship ideas for your chamber. Another way to gain...
60 Sponsorship Ideas in 60 Minutes
YGM recently sponsored one of our favorite workshops – ACCE’s 60 Sponsorship Ideas in 60 Minutes. This is our fourth year to sponsor this workshop, though this was the first time the workshop was conducted entirely online. We were delighted with how well the workshop went and with the interaction...
Tend to your Sponsorship Garden
Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are...
Throw a Cash Mob for Your Member Businesses
You know what a Flash Mob is, but have you heard of a Cash Mob? Have you participated in one? Does your chamber sponsor them? Cash Mobs are similar to Flash Mobs in that groups of people show up unexpectedly in one place for a similar and specific purpose. They...
Sponsorships in a Time of Uncertainty
You had your 2020 sponsorships calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has...
Steal These 45 Sponsorship Ideas
We hope all of you who attended the ACCE annual convention were at the 60 Sponsorship Ideas in 60 Minutes session we sponsored. I know it’s likely been a whirlwind since you returned home, so we’ve gathered together a list of the ideas that were presented at the session. As...
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