Here are some of the questions we hear most often when chamber representatives are considering doing a Total Resource Campaign with us. If your question isn’t listed here, please use the Contact Us page and send your question to us. We’ll be happy to discuss it with you.
Frequently Asked Questions
What is a TRC?
A TRC is a Total Resource Campaign. YGM will show you how a TRC can help you market your chamber’s annual sponsorships while also recruiting new members by using new and existing volunteers. The campaign happens in a few weeks.
What does YGM mean?
"You Get More"
It's more than dollars. It's a Total Resource Campaign. You get more grassroots marketing. You get more leadership development. You get more program development.
As a staff, you also get more. You get more in terms of personalized coaching. You get more customized materials. You get more from our unique Online System. And you'll get more dollars in your next campaign.
What would my chamber gain from doing a TRC with YGM?
Your chamber would gain our proven method, the experience of our coaching team, and our unique Online System. Together, these will provide you with everything you need to create a campaign which will increase sponsorships and and volunteer involvement.
What's in it for me and my staff?
You will gain step-by-step guidance throughout the process. You will gain a method that is guaranteed to help you raise both sponsorships and memberships, in numbers higher than ever before.
What's in it for our volunteers?
Your volunteers will have the opportunity to learn business development, marketing and sales skills and meet new business contacts. The campaign also provides them with a new avenue to approach their exisitng client base. Most TRC volunteers cite business development as the overwhelming number one reason for participating in the TRC year after year.
Approximately 50 percent of first-year TRC volunteers had not previously been involved with the chamber. However, 80 percent of successful TRC volunteers are interested in further participation in chamber programs.
Volunteers will have the chance to win cash and prizes – including a trip.
How much will a TRC cost?
Price is a factor everyone needs to consider. Value is also something that needs to be considered. The YGM fee will be a percentage of the revenue raised in the initial year of your campaign. There are also programming costs associated with the campaign.
How will we recruit volunteers needed for the Total Resource Campaign?
With the guidance of our expert team, you will find that it isn’t that difficult to find individuals interested in moving your chamber forward.
When is the best time to hold a TRC?
Our research shows that either the spring or the fall works better for a campaign. Contrary to popular belief, the timing of sponsorship campaigns has little to do with the timing of when companies set their corporate budgets.
Should we hold a Total Resource Campaign each year?
Yes. When the YGM proven method is used properly, it will continue to grow non-dues revenue each year. Volunteer participation will increase each year. We have chambers that have been working with us for over a decade, growing with each passing year.
What is your Online System?
The YGM Online System is unique in that it allows you and your volunteers to track the progress of the campaign – in real time – throughout the entire campaign.
How much time will this require of our staff?
Typically, one staff member will be able to manage the entire campaign (mainly, thanks to the success of the Online System).