Improve Your TRC Communications
July 01 2020 admin Blog, Chambers, TRC, YGM 0 comments Tags: communications, sponsorships, total resource campaign, TRC
Are you planning your fall Total Resource Campaign (TRC) now? One of the first things on your timeline is most assuredly to promote it to your members and community. In the YGM TRC world, you know that all communications and promotions should be centered around your members. If the focus is put on how involvement in the TRC through sponsorships benefits the members and their businesses, that communication will be more successful than if it is focused on how the TRC helps the chamber. Now, we know TRCs help chambers. They give you a deep dive into strategic planning. They give you funds for your budget for an entire year. They bring in new volunteers and new members. But Total Resource Campaigns – if done well – are also really beneficial to your members because they allow them avenues of contact with their target audiences that they might not have otherwise had. Let your pre-TRC marketing reflect that. How do you do that? Don’t simply announce in your newsletter/e-news that your TRC starts on whatever date. That’s boring and not informative. Tell the story of your TRC by telling the story of your members. And let them tell their own […]
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Tend to your sponsorship garden
May 15 2020 admin Blog, Sponsor development, TRC, YGM 0 comments
Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are finding the calming effect of being in nature. When you look around your neighborhood, is there one house with a perfect lawn or beautiful stoop? If that beautiful display is at your home, then you know it doesn’t happen by accident. The true beauty of a garden happens thanks to the dedicated hand of a gifted gardener. In many ways, maintaining your Chamber’s sponsorship list is like maintaining a garden. Those gardeners who enjoy their beautiful garden in the spring and summer and then leave it dormant through the fall and winter have a very difficult time preparing the garden again the next spring. It is extra work, and through the years, the garden may not continue to rebound with the same beauty as the year prior. But those who tend to their gardens through the year, a little at a time, discover that their gardens blossom greater and greater […]
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Can your Chamber use a Cash Mob?
May 11 2020 Jason Ebey Blog, Chambers, YGM 0 comments
You know what a Flash Mob is, but have you heard of a Cash Mob? Have you participated in one? Does your chamber sponsor them? Cash Mobs are similar to Flash Mobs in that groups of people show up unexpectedly in one place for a similar and specific purpose. They are designed to give a business – typically locally owned – a rapid infusion of cash without any effort on the part of the business. If done properly, a Cash Mob can be of benefit to both local businesses and the chamber. They can also be opportunities for your community to come together to support a #ShopLocal endeavor. While the effort to pull together a Cash Mob when you haven’t done one previously may seem daunting, it can actually be far easier than you think. One of your first questions is likely going to be how to select the businesses you target for the Flash Mobs. We suggest you first rule out chain or big box stores. Next, you have two options. You can enter all of your members in a randomizer and let it make your choice for you or you can simply choose based upon need. You will […]
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