60 Sponsorship Ideas in 60 Minutes
August 06 2020 admin Uncategorized 0 comments
YGM recently sponsored one of our favorite workshops – ACCE’s 60 Sponsorship Ideas in 60 Minutes. This is our fourth year to sponsor this workshop, though this was the first time the workshop was conducted entirely online. We were delighted with how well the workshop went and with the interaction with the participants. If you missed the workshop, here are some of the ideas suggested. Institute a webinar series. Sell sponsorships of the series. Move your networking events from in-person to virtual via Remo. Send an email per day with chamber and local news. Sell a sponsorship for that email. Sell sponsorships of Zoom backgrounds with sponsor’s logo on the background. Maker’s Mark Spirit Sponsorship – Attendees paid $35 for a signature cocktail with a specially dipped bottle Boxed lunch sponsorship – For the Military Appreciation Luncheon, the event was pushed to a virtual platform for the awards portion, and a sponsor was found to provide a boxed lunch, which were delivered to soldiers on a local Army base. Chamber Trivia – host virtual trivia nights and get sponsorships When you transfer meetings and such to a virtual format, consider having a virtual swag bag. Instead of pens, give tips. […]
More
118
Improve Your TRC Communications
July 01 2020 admin Blog, Chambers, TRC, YGM 0 comments Tags: communications, sponsorships, total resource campaign, TRC
Are you planning your fall Total Resource Campaign (TRC) now? One of the first things on your timeline is most assuredly to promote it to your members and community. In the YGM TRC world, you know that all communications and promotions should be centered around your members. If the focus is put on how involvement in the TRC through sponsorships benefits the members and their businesses, that communication will be more successful than if it is focused on how the TRC helps the chamber. Now, we know TRCs help chambers. They give you a deep dive into strategic planning. They give you funds for your budget for an entire year. They bring in new volunteers and new members. But Total Resource Campaigns – if done well – are also really beneficial to your members because they allow them avenues of contact with their target audiences that they might not have otherwise had. Let your pre-TRC marketing reflect that. How do you do that? Don’t simply announce in your newsletter/e-news that your TRC starts on whatever date. That’s boring and not informative. Tell the story of your TRC by telling the story of your members. And let them tell their own […]
More
332
Tend to your sponsorship garden
May 15 2020 admin Blog, Sponsor development, TRC, YGM 0 comments
Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are finding the calming effect of being in nature. When you look around your neighborhood, is there one house with a perfect lawn or beautiful stoop? If that beautiful display is at your home, then you know it doesn’t happen by accident. The true beauty of a garden happens thanks to the dedicated hand of a gifted gardener. In many ways, maintaining your Chamber’s sponsorship list is like maintaining a garden. Those gardeners who enjoy their beautiful garden in the spring and summer and then leave it dormant through the fall and winter have a very difficult time preparing the garden again the next spring. It is extra work, and through the years, the garden may not continue to rebound with the same beauty as the year prior. But those who tend to their gardens through the year, a little at a time, discover that their gardens blossom greater and greater […]
More
476

Recent Posts

Archives

Categories