Building New Ties This Summer
June 20 2016 admin YGM 0 comments Tags: ACCE, American Chamber of Commerce Executives, conferences, Georgia Chamber of Commerce Executives, Institute, Mississippi Economic Development Council, TCCE, TRC
Last week, I saw lots of posts about the Midwest Institute program. As I was packing for the first conference I would attend this summer with YGM, I couldn’t help but think about what I love most about conferences and Institute programs. When I was a Chamber executive myself – especially when I first began chamber work – I made a point to attend every educational opportunity possible. I wanted to learn as much as I could about the chamber industry so that I could bring the “next big thing” back to my Chamber. What I soon realized was that I gained something at these events that was more important than the educational information. I gained relationships that benefitted me both personally and professionally. Many of my Institute friends shared in the joy of the birth of my daughters. People I met at conferences have given me valuable ideas for both my own chambers and chambers I have assisted during my time at YGM. Just last week, I texted a chamber friend to ask the name of a sponsorship I knew that friend’s chamber had done and that I wanted to suggest for a new client. We have worked together […]
More
2422
Why Education Initiatives Build Chambers and Communities
May 06 2016 admin Chambers, TRC, YGM 0 comments Tags: ACCE, education, Horizon Initiative, National Education Week, TRC, US Chamber of Commerce
If you can read this, you should thank a teacher. This has been National Teacher Appreciation Week, which is sponsored by the National Education Association. At YGM, we’re quite fond of teachers. We respect them, honor them, and deeply appreciate them. When I begin working with a Chamber and see that they have a strong Education program, I am encouraged by their commitment to the community. The US Chamber of Commerce  says, “A strong education system is crucial to preparing young people for good jobs and bright futures and sustaining a 21st century workforce that can compete in the global economy.” Their position is that few initiatives have a greater impact on the future of this country and its prosperity and competitive standing in the world than our educational system. According to recent statistics provided by the US Chamber of Commerce, approximately 70 percent of students in the United States aren’t proficient in reading or math on an international level.   If you aren’t sure how your state measures up or why this matters, Achieving Tomorrow has a map that can help. The interactive map of the country allows users to click each state and see educational demographics such as […]
More
2025
Why Businesses Sponsor – Three Key Reasons
April 29 2016 admin Sponsor development, TRC 0 comments
Whenever we begin to work with Chambers as new Total Resource Campaign (TRC) clients, we brainstorm possible sponsorship opportunities as well as member businesses that might be interested in various sponsorships. Inevitably, someone will ask why a member business would sponsor an event or unique opportunity. There are three really important reasons businesses sponsor Chamber opportunities. Before I tell new clients those reasons, though, I tell them a story. Play with the Big Boys I wasn’t always a consultant. When I was a Chamber executive myself, I was running a TRC and at an event, someone slipped me a signed contract. I was so excited that I had to pause the conversation I was involved in to quickly skim the contract. Imagine my delight when I saw that a member business had chosen to underwrite our largest sponsorship of our new event! When I saw who had signed the contract, my delight faded, however, as I knew this gentlemen and his business and knew he had simply checked the wrong box. I called out – loudly – across the small but crowded room and said, “Bill! You checked the Presenting Sponsor box!” He responded with the biggest grin on his […]
More
1958

Recent Posts

Archives

Categories