If you were to jot down the number of sponsors your chamber currently has, what percentage of your members would be on that list? For most chambers, that number would most likely be less than 50 investors. Do chambers want additional sponsors? Do they want more members as event partners? Of course. Current Model? Consider the following scenario. Is it familiar in your chamber? The Annual Meeting has arrived, and the event is a little shy of meeting budget. Chamber staff members place calls to a few board members or existing sponsors to secure the needed funds. Once the allotted amount is met, everyone moves on to the execution of the planning the event. Then, it seems, the event is barely concluded before the attention is redirected to the golf tournament and raising funds for it. And thus, the cycle continues. In that scenario, a select few businesses – often, those who appear closest to the organization – continue to monetarily undergird the needs of the chamber, while the majority of members never contribute beyond paying their dues. That majority of members miss out on sponsorship and publicity opportunities, often because they weren’t aware that those opportunities existed. Do those […]
There are changes going on here at YGM Total Resource Campaigns. We have a new look to our website, and we are making some updates to how we provide our clients with the materials used throughout each TRC. What hasn’t changed is our dedication to leading chambers around the country to their most successful sponsorship campaigns to date. YGM was founded upon the idea that personal service was important, and we continue to base our work ethic around that idea today. Part of what sets YGM apart is that chamber representatives know us individually, and we know them. We work together as a team in order to make their campaigns successful. We don’t simply hand clients a packet of materials along with some suggestions as to how to proceed. We provide: training geared toward each chamber’s needs, volunteer coaching, expert advice, materials taken from our proven method, and access to our unique Online System. More importantly, we are available to each chamber throughout the process. Whenever there is a question, we are never more than a telephone call, text, or email away. Each time a chamber we partner with succeeds, we succeed. At YGM, we are a team, working together […]
