It’s now early February, and we are well into 2018.
When you and your staff began planning 2018 last year, did you approach it with a wish list of desired accomplishments? Did you and your Board conduct strategic planning meetings and lay out a plan for what you hoped 2018 would bring?
Now that January has concluded and we are a week in February, do some of those goals and plans feel more like New Year’s resolutions than actual goals – excellent ideas but difficult to set into motion?
Like resolutions, goals should always be approached with the mindset that it is never too late to start over… or to simply start.
When you and your staff and your Board began to make your goals for 2018, was a Total Resource Campaign (TRC) on your list? Was adding more members, improving your volunteer base, finding innovative programs, or improving attendance at current events on your list?
A TRC is not simply about the end results of financial stability, though that is certainly nice. A TRC provides more than just financial resources for your organization.
• A TRC engages more members than ever before into your program of work.
• A TRC draws more new volunteers into your organization.
• A TRC creates a grassroots marketing campaign for your organization in your community.
Despite all of these benefits, one of the best advantages of a TRC is that it serves as a strategic planning tool and an organizational checklist for you and your organization as you plan for your campaign. While laying the ground work for your campaign, you have the opportunity to take a hard look at your organization and see your strengths and to see places where improvements can be made.
Before the campaign ever begins its public phase, the detailed work of strategically reviewing your organization’s events, programs and possibilities begins. It is during this time that you can begin to see new opportunities and can also begin to see places where changes can be made. Growth is often experienced during this planning phase.