“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
sponsorships
Set & Achieve Your Sponsorship Goals
It’s January, and one thing is certain. Your emails and social feeds are filled with information and suggestions regarding goals.It’s a new year, and it’s only natural to think about your hopes and plans for the year. We do it every year in the chamber world. Budgets are planned. Strategic...
How Sweet Are Your Sponsorships?
As soon as October hits our calendars, it seems like everyone begins the discussions of pumpkin spice and sweaters. While the season of changing colors is my favorite time of year, thoughts of falling leaves and crackling fires quickly fade to the sound of four children begging for new costumes...
Psychology Drives Sponsorships
How you think about your chamber member businesses and their life cycles can make a difference in their responses to you when you speak with them about sponsorships. It is vital that you understand a bit of psychology and their needs before you speak with them about how sponsorships with...
Strategic Thinking: Networking
In these early months in 2021, we are focusing on strategic thinking. That’s right – strategic thinking, not just strategic planning - though they go hand in hand. You have to be thinking strategically in order to do the important work of the planning for your chamber or organization. All...
60 Sponsorship Ideas in 60 Minutes
YGM recently sponsored one of our favorite workshops – ACCE’s 60 Sponsorship Ideas in 60 Minutes. This is our fourth year to sponsor this workshop, though this was the first time the workshop was conducted entirely online. We were delighted with how well the workshop went and with the interaction...
Improve Your TRC Communications
Are you planning your fall Total Resource Campaign (TRC) now? One of the first things on your timeline is most assuredly to plan your communications with your members and community. In the YGM TRC world, you know that all communications and promotions should be centered around your members. If the...
Tend to your Sponsorship Garden
Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are...
Sponsorships in a Time of Uncertainty
You had your 2020 sponsorships calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has...
Steal These 45 Sponsorship Ideas
We hope all of you who attended the ACCE annual convention were at the 60 Sponsorship Ideas in 60 Minutes session we sponsored. I know it’s likely been a whirlwind since you returned home, so we’ve gathered together a list of the ideas that were presented at the session. As...
Teacher Appreciation Week Sparks Imagination
Teacher Appreciation Week offers chambers a unique opportunity to support teachers in their community and provide sponsorship opportunities to their member businesses. One of my greatest joys in working with YGM clients is the sheer joy and “aha” moments from chamber executives when I’m able to share new, innovative programs...
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