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YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.

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Five Key Tips for Showing Volunteers Appreciation

Nonprofits, at their core, are made up of volunteers who give their time, energy, and resources to help others. These volunteers are the lifeblood of our organizations, and they deserve your gratitude and appreciation.  But how can you show your volunteers how much you appreciate their hard work and dedication?...
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Top 5 Reasons I Chose YGM

I never dreamed I would be part of The Great Resignation, a.k.a. the Big Quit, which is a current trend in which employees voluntarily resign from their jobs. Yet in January, I did just that. I resigned from a position most people agreed was the “perfect” fit for me. Someone...
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Anissa Starnes Joins YGM as Chief Impact Officer

Anissa Starnes, IOM, is joining the YGM Total Resource Campaigns, LLC, team as Chief Impact Officer, YGM President and CEO Jason E. Ebey, IOM, announced today. “We are beyond thrilled to have Anissa as part of the YGM team,” Ebey says. “Anissa has the respect of chamber professionals across the...
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Strategic Reviews of 2020

It’s been a year since we all began to experience the Covid-19 pandemic in personal ways. We talked about ‘expecting the unexpected’ and about how to ‘pivot’ (one of our favorite words for 2020) and how to continue to serve your members and communities in the midst of what felt...
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Strategic Thinking: Networking

In these early months in 2021, we are focusing on strategic thinking. That’s right – strategic thinking, not just strategic planning - though they go hand in hand. You have to be thinking strategically in order to do the important work of the planning for your chamber or organization. All...
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2020 Gave Us the Unexpected & What We Learned

As we look to the new year (with great relief to let 2020 go and great hope for 2021), we know that we cannot fully prepare for the new without pausing to take stock of the old. Without a doubt, 2020 was the Year of the Unexpected. I doubt any...
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60 Sponsorship Ideas in 60 Minutes

YGM recently sponsored one of our favorite workshops – ACCE’s 60 Sponsorship Ideas in 60 Minutes. This is our fourth year to sponsor this workshop, though this was the first time the workshop was conducted entirely online. We were delighted with how well the workshop went and with the interaction...
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TRC = Strategic Plan

“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move forward, chambers are going to...
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Sponsorship Plans: Making the Choice

If your chamber is thinking about sponsorship plans, there isn’t one perfect plan, just like there isn’t one perfect chamber. Your leadership needs to evaluate various types of plans and determine what will work best for your chamber. There are four types of sponsorship plans: Per event Annual bundled program...
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Increase Sponsorships: A Guide

Every chamber wants to increase sponsorships. It isn't always easy, but there are some simple methods to get you started. Be the Change Your Change Your Chamber Needs This summer’s 2016 ACCE Conference in Savannah, Ga., was amazing, and I keep thinking about how sponsorship development was the hot topic....
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