“You Get More”

YGM
BLOG

YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.

stripe-wide - orange

Jason E. Ebey, IOM

Approach this holiday season with new perspective

Did you put your Christmas decorations up the day after Halloween? It seems like a lot of people are ignoring their usual holiday traditions this year and jumping into Christmas because that season just tends to lend itself to joy. And if 2020 is in need of anything, it is...
Read More → about Approach this holiday season with new perspective

How to Move Events Forward: A Guide

This year has brought uncertainty and discomfort to communities and individuals on a mass scale, to which few of us have seen firsthand in our lifetimes. It left everyone scrambling to determine how to continue onward in different ways, to find ways to make 2020 productive, bearable. Even if your...
Read More → about How to Move Events Forward: A Guide

Tend to your Sponsorship Garden

Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are...
Read More → about Tend to your Sponsorship Garden

Throw a Cash Mob for Your Member Businesses

You know what a Flash Mob is, but have you heard of a Cash Mob? Have you participated in one? Does your chamber sponsor them? Cash Mobs are similar to Flash Mobs in that groups of people show up unexpectedly in one place for a similar and specific purpose. They...
Read More → about Throw a Cash Mob for Your Member Businesses

What Is So Great About a TRC?

As you can imagine, I could talk about a Total Resource Campaign (TRC) until ‘the cows come home,’ as the old adage goes. I could tell you about how TRCs focus on sponsorships, are led by volunteers from the business community, and invite businesses from across your community – both...
Read More → about What Is So Great About a TRC?

Sponsorships in a Time of Uncertainty

You had your 2020 sponsorships calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has...
Read More → about Sponsorships in a Time of Uncertainty

Tips for Chambers Moving to Remote Workflows

As more chambers close their offices and move to remote workflows, it will take some time to adjust to the newness of telecommuting. We are here to help with some tips to get everyone started on how to make the best of this new situation. Communicate! We’re assuming you’ve let...
Read More → about Tips for Chambers Moving to Remote Workflows

Information Overload Hits Chambers

Part of what we do at YGM is monitor various things (we’re nicer than the hall monitors of your childhood, but we’ve still got our eyes on the pulse of what’s happening), and we're seeing chambers hit with information overload. We monitor your chamber social media accounts. We monitor your...
Read More → about Information Overload Hits Chambers

TRC = Strategic Plan

“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move forward, chambers are going to...
Read More → about TRC = Strategic Plan

The Best Engagement Plans Start Close to Home

If you have been involved in a Total Resource Campaign with YGM, then you know that we talk a lot about engagement.  Everyone in the chamber world (the business world in general) knows that we all work with and engage with a wide arrange of people and constituent groups. And while...
Read More → about The Best Engagement Plans Start Close to Home
stripe-wide - orange

Get Started on your Total Resource Campaign!

Sign your chamber up today and get step-by-step training on Total Resource Campaigns, online resources, and volunteer coaching backed by years of experience.