“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
TRC Talks: MADE Magazine – An Innovative Approach to Workforce Development
“We can’t think of 2021 without thinking of workforce shortages and workforce development initiatives that we need,” said Jason E. Ebey, IOM, CEO and Principal Consultant of YGM Total Resource Campaigns. Lindsay Keisler, IOM, CCEC, President and CEO of Catawba Co. Chamber in North Carolina says workforce development is at...
A Secret Shopper Shares Customer Service Tips
As chamber professionals, you are in your member business establishments routinely. But have you ever wondered what impressions those businesses make on their customers when the employees don’t know those customers personally? In retail, customer service is a valuable tool. Our November ‘TRC Talks’ guest, Alysia A. Cook, PCED, IOM,...
How Will the Facebook/Meta Name Change Affect You?
As Facebook is moving to Meta, we all are wondering how this affects us and our chambers and our member businesses. This will obviously be an evolving process, but for now, we have created the below document to help you, as chamber professionals, share information with your member businesses. We...
How Sweet Are Your Sponsorships?
As soon as October hits our calendars, it seems like everyone begins the discussions of pumpkin spice and sweaters. While the season of changing colors is my favorite time of year, thoughts of falling leaves and crackling fires quickly fade to the sound of four children begging for new costumes...
‘I Am the Chamber’ Initiative Makes Waves
Sometimes the best way to encourage support of your chamber or organization is not to encourage support of the organization itself but of its members. That’s the idea one chamber takes each year for Support Your Local Chamber Day with their 'I Am the Chamber' initiative. The Greater Vidalia Chamber...
Continue Providing Covid-19 Leadership
[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"] None of us could have imagined when the Covid-19 pandemic began that we would still be dealing with the challenges of it today. But that is the reality of the situation for you and your members, both as business owners/leaders and as individuals....
Psychology Drives Sponsorships
How you think about your chamber member businesses and their life cycles can make a difference in their responses to you when you speak with them about sponsorships. It is vital that you understand a bit of psychology and their needs before you speak with them about how sponsorships with...
Plant Seeds of Business Growth in Your Community
The “chamber field” is ready for a lot of planting right now in order to have solid business growth later. Businesses are exhausted, fatigued, confused, wondering, questioning, unsure…and the list goes on. They’re looking to us, as Chamber professionals, to make sense of it all. If you actively spend time...
Volunteers = A Chamber Secret Weapon
One of the fundamental differences between a Total Resource Campaign (TRC) and a staff-driven sponsorship drive is the use of volunteers in a TRC. Through the years, we have experienced an assortment of reactions when chamber professionals are told how many volunteers they will need to successfully enact a TRC....
How Will You ‘Reset’ Your Chamber?
Have you found yourself wanting "things" to be the way it was pre-pandemic or perhaps you are tired of the mixed emotions you are still experiencing? Well, you are not alone! Recently, I was listening to a message about being intentional post-Covid and that we must allow ourselves to grieve and...
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