YGM “YOU GET MORE” Blog
Are you planning your fall Total Resource Campaign (TRC) now? One of the first things on your timeline is most assuredly to promote it to your members and community. In the YGM TRC world, you know that all communications and promotions should be centered around your members. If the focus is put on how involvement […]
Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are finding the calming effect of […]
You know what a Flash Mob is, but have you heard of a Cash Mob? Have you participated in one? Does your chamber sponsor them? Cash Mobs are similar to Flash Mobs in that groups of people show up unexpectedly in one place for a similar and specific purpose. They are designed to give a […]
As you can imagine, I could talk about Total Resource Campaigns (TRCs) until ‘the cows come home,’ as the old adage goes. I could tell you about how TRCs focus on sponsorships, are led by volunteers from the business community, and invite businesses from across your community – both large and small – to participate […]
You had your 2020 calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has a good grasp of what the […]
As more chambers close their offices and move to remote work flows, it will take some time to adjust to the newness of telecommuting. We are here to help with some tips to get everyone started on how to make the best of this new situation. Communicate! We’re assuming you’ve let your member businesses and […]
Part of what we do at YGM is monitor various things (we’re nicer than the hall monitors of your childhood, but we’ve still got our eyes on the pulse of what’s happening). We monitor your chamber social media accounts. We monitor your event advertising to view your sponsorship benefits. We monitor your balance of “event […]
“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move forward, chambers are going to want more initiative-based programming rather […]
If you have been involved in a Total Resource Campaign with YGM, then you know that we talk a lot about engagement. Everyone in the chamber world (the business world in general) knows that we all work with and engage with a wide arrange of people and constituent groups. And while the benefits of this are […]
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