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Sponsorships in a Time of Uncertainty

You had your 2020 calendar all set and were excited about the plans you had in place. And then the world turned upside down, and now you’re trying to determine how to plan the remainder of the year. But it’s really challenging to plan when none of us has a good grasp...

Tips for Chambers Moving to Remote Work Flows

As more chambers close their offices and move to remote work flows, it will take some time to adjust to the newness of telecommuting. We are here to help with some tips to get everyone started on how to make the best of this new situation. Communicate! We’re assuming...

Help your Chambers deal with information overload

Part of what we do at YGM is monitor various things (we’re nicer than the hall monitors of your childhood, but we’ve still got our eyes on the pulse of what’s happening). We monitor your chamber social media accounts. We monitor your event advertising to view your...

TRC as a Strategic Plan

“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move...

The Best Engagement Plans Start Close to Home

If you have been involved in a Total Resource Campaign with YGM, then you know that we talk a lot about engagement.  Everyone in the chamber world (the business world in general) knows that we all work with and engage with a wide arrange of people and...

Spooky suggestions for your Chamber this Halloween

It’s finally Fall, y’all. It’s the time of pumpkin spice everything and jackets and Halloween decorations. It’s also the perfect time to start planning how to make the scary (or not-so-scary) holiday work for you and your Chamber. We have two...