“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
Sponsor development
Perception Changes Value
Perception. So much of the way each of our lives are arranged is based upon perception - our perception of the world around us, our perception of ourselves, the perception of the people around us. Perception, though, is not always reality. That’s why you rarely see the ‘real life’ of...
Teacher Appreciation Week Sparks Imagination
Teacher Appreciation Week offers chambers a unique opportunity to support teachers in their community and provide sponsorship opportunities to their member businesses. One of my greatest joys in working with YGM clients is the sheer joy and “aha” moments from chamber executives when I’m able to share new, innovative programs...
Sponsorships Target All Businesses
I said recently that sponsorships have a lot in common with Psychology 101 and Maslow’s Hierarchy. Because that is true, it is also true that not all sponsorships are equal. Provide Equal Opportunities While all sponsorships are not of the same value, you do want all of your possible sponsors...
Sponsorship Plans: Making the Choice
If your chamber is thinking about sponsorship plans, there isn’t one perfect plan, just like there isn’t one perfect chamber. Your leadership needs to evaluate various types of plans and determine what will work best for your chamber. There are four types of sponsorship plans: Per event Annual bundled program...
Increase Sponsorships: A Guide
Every chamber wants to increase sponsorships. It isn't always easy, but there are some simple methods to get you started. Be the Change Your Change Your Chamber Needs This summer’s 2016 ACCE Conference in Savannah, Ga., was amazing, and I keep thinking about how sponsorship development was the hot topic....
3 Key Reasons Why Businesses Sponsor
Whenever we begin to work with Chambers as new Total Resource Campaign (TRC) clients, we brainstorm possible sponsorship opportunities as well as member businesses that might be interested in various sponsorships. Inevitably, someone will ask why a member business would sponsor an event or unique opportunity. There are three really...
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