“You Get More”
YGM BLOG
YGM stands for “You Get More”. Our You Get More Blog is designed to give you just that - more information on sponsorship trends, Chamber professional development, non-dues revenue, and many more Chamber-centric topics.
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Top 5 Reasons I Chose YGM
I never dreamed I would be part of The Great Resignation, a.k.a. the Big Quit, which is a current trend in which employees voluntarily resign from their jobs. Yet in January, I did just that. I resigned from a position most people agreed was the “perfect” fit for me. Someone...
Anissa Starnes Joins YGM as Chief Impact Officer
Anissa Starnes, IOM, is joining the YGM Total Resource Campaigns, LLC, team as Chief Impact Officer, YGM President and CEO Jason E. Ebey, IOM, announced today. “We are beyond thrilled to have Anissa as part of the YGM team,” Ebey says. “Anissa has the respect of chamber professionals across the...
TRC Talks: A Year In Review
As we work with chambers across the country, one of the things we tell chamber professionals is to try new things. Do not be tied to the way you have always done things, and we hold to that at YGM as well. “It’s been a full year at ‘TRC Talks’...
Strategic Thinking: Networking
In these early months in 2021, we are focusing on strategic thinking. That’s right – strategic thinking, not just strategic planning - though they go hand in hand. You have to be thinking strategically in order to do the important work of the planning for your chamber or organization. All...
Strategic Thinking Leads Strategic Planning
Strategic planning and strategic thinking are not the same things. Having the same meetings year after year and carrying over the same plans with minor tweaks is often ineffective for a chamber and frustrating for chamber staff. It doesn’t take long in the chamber world to realize that strategic planning,...
2020 Gave Us the Unexpected & What We Learned
As we look to the new year (with great relief to let 2020 go and great hope for 2021), we know that we cannot fully prepare for the new without pausing to take stock of the old. Without a doubt, 2020 was the Year of the Unexpected. I doubt any...
Improve Your TRC Communications
Are you planning your fall Total Resource Campaign (TRC) now? One of the first things on your timeline is most assuredly to plan your communications with your members and community. In the YGM TRC world, you know that all communications and promotions should be centered around your members. If the...
Tend to your Sponsorship Garden
Spring is beginning, and I love to see the flowers beginning to bloom. This spring has been anything but usual, but we have seen people out tending to their gardens. In fact, we have seen a few more flowers and gardens popping up around the neighborhood. I think people are...
TRC = Strategic Plan
“We have a strategic plan. It’s called ‘doing things.’” – Herb Kelleher No offense to Mr. Kelleher, known to many in the business world as an American icon, most businesses (and chambers alike) need a more structured plan than simply ‘doing things.’ As we move forward, chambers are going to...
Steal These 45 Sponsorship Ideas
We hope all of you who attended the ACCE annual convention were at the 60 Sponsorship Ideas in 60 Minutes session we sponsored. I know it’s likely been a whirlwind since you returned home, so we’ve gathered together a list of the ideas that were presented at the session. As...
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