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Strategic Thinking: Networking

In these early months in 2021, we are focusing on strategic thinking. That’s right – strategic thinking, not just strategic planning – though they go hand in hand. You have to be thinking strategically in order to do the important work of the planning for your...

Taking the Uncertainty out of Sponsorship

If your chamber is thinking about a sponsorship plan, there isn’t one perfect plan, just like there isn’t one perfect chamber. Your leadership needs to evaluate various types of plans and determine what will work best for your chamber. There are four types of...

Looking to Increase Sponsorships

Be the Change Your Chamber Needs This summer’s 2016 ACCE Conference in Savannah, Ga., was amazing, and I keep thinking about how sponsorship development was the hot topic. We were delighted that all the sessions on sponsorship were relocated into the overflow room due...

Partnering with chambers for a stronger business tomorrow

There are changes going on here at YGM Total Resource Campaigns. We have a new look to our website, and we are making some updates to how we provide our clients with the materials used throughout each TRC. What hasn’t changed is our dedication to leading...