In planning for the future of our organization, we knew we had a tremendous opportunity to capitalize on the positive momentum and new-found social capital garnered through our leading role through the pandemic. We partnered with Jason and YGM because we believe that the powerful tool of the YGM TRC would not only help us grow revenue and maximize monetization of much of our non-event work we’re already doing, but also provide a proven and effective budgeting tool to ensure that we spend our time and resources on what our members value most.